Victoria's Beauty is a beautician based in Cambridge. Precision, care and craft were key values of her brand that we needed to portray in the identity. These brand values reflect not only Victoria as a person, but the level of impeccable service and immaculate treatment that you get from her - she is the ultimate perfectionist!
By combining a range of neutral and natural tones, detailed, hand-drawn feather illustrations and a modern and trendy typeface, we’ve achieved a delicate, yet intricate expression of her brand.
Freelance Project.

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