Brain Balms is a science-led skincare range combining clinically researched botanical ingredients with skin-enhancing bioactives to support memory, sleep and cognitive wellbeing.
The challenge was to communicate scientific credibility without losing the warmth and natural qualities of the product. I developed a clean, structured packaging system inspired by precision and research, balancing clinical clarity with premium aesthetics.
To soften the visual language, I art directed a complementary botanical photography style that celebrated the natural ingredients, creating a distinctive identity that feels both trustworthy and beautifully considered across packaging and digital applications.
Project completed as Design Director at Wonderstuff.
