The Curing House is the first restaurant in Middlesbrough specialising in charcuterie and wine, homed in a cute terraced house in the town centre. We were tasked with creating the brand strategy, name, visual identity and interior creative direction.
When ideating for their name and visual identity, we combined a family, homely feel, as well as showing off the skilful art of the charcuterie process and the owners expertise. By cleverly using the negative space and specialist curing tools, we managed to portray their brand values in a considered way.
Project worked on as a Designer at The Creative Alchemist.