Love Smoothies are a 100% natural, premium drinks manufacturer, retailing delicious frozen fruit and vegetable smoothie sachets to over 6,000 wholesale outlets worldwide including Sainsbury’s, Ocado and Pret a Manger.
I had the incredible opportunity of being lead designer in the launch process of six new flavours. This included naming ideas, conceptualising, sketching, briefing photographers and stylists, art directing the photoshoot and ensuring that the final launch posters exceeded the brief and expectations of the client.
A showcase of other art direction, packaging and print designs I have worked on for Love Smoothies are shown after the new product launch posters.
Project worked on as a Senior Designer at Drew London.