Love Smoothies is a premium frozen smoothie brand stocked by over 6,000 wholesale outlets worldwide, including Pret A Manger, Sainsbury’s and Ocado.
As Lead Designer, I was responsible for the launch campaign of six new smoothie flavours. Working from initial concepts through to final delivery, I explored naming ideas, developed creative concepts, art directed photography, collaborated with stylists and photographers, and designed the final campaign assets.
Alongside the product launch, I created a wide range of supporting packaging, print and marketing materials, ensuring every touchpoint aligned with the brand while delivering an engaging and impactful launch campaign.
Project completed as Senior Designer at Drew London.
