M&M Property are a London-based estate agents that take great pride in their ongoing, amazing reputation. They had a dated and tired looking brand identity that was disparate from their service offering and core brand essence. By identifying their brand values, archetypes and revisiting their market influences, we were able to create a new, exciting and adaptable brand identity.
Their new zingy identity incorporates upward-facing arrows showing progression, forward-thinking and positive energy. A carefully crafted, distinct and stylish pattern mirrors the level of detailed care they give, influenced by the architecture in the surrounding area.
Their new brand identity has been rolled out throughout Newington Green on property boards, marketing material, external signage, interior design and all of their stationery.
Project worked on as a Mid-Weight Designer at Drew London.
