This well-established supplement brand had a tired and uninspiring identity. Our job as creatives was to refresh its logo and create a design system that was vibrant and flexible.
Troo Healthcare offers personal nutritional advice from leading experts and sells hundreds of different products to suit each individual. With this in mind, we needed to create a packaging visual that would easily differentiate each product, and have the ability to grow with the business.
From a design standpoint, the brand was brought up-to-date, with a clean and elegant logo mark with elements brought forward from its old branding, bold, enticing colours, and a series of fluid, flexible and adaptable illustrations. These illustrations reference the dynamic physical, mental and emotional positive impact that the supplements can have an effect on.
Project worked on as Design Director at Wonderstuff.
