Troo Healthcare is a well-established supplement brand offering expert nutritional advice alongside an extensive product range tailored to individual wellbeing.
The existing identity had become dated and lacked the flexibility needed to support a growing product portfolio. The brief was to modernise the brand while retaining recognition with existing customers.
I refreshed the logo and developed a flexible visual identity system that could scale across hundreds of products. Bold colour palettes, contemporary typography and a series of fluid illustrations help distinguish each range while visually communicating the positive physical and mental benefits associated with the products.
The result is a modern, vibrant identity that brings clarity to the range while giving the brand room to continue growing.
Project completed as Design Director at Wonderstuff.
