Beautiful Betty is an ethical beauty salon and lifestyle store based in Hexham, offering a calming, nature-inspired experience centred around self-care and conscious beauty.
As the business prepared to renovate its salon and retail space, the existing identity no longer reflected its evolving vision. The brand lacked confidence and personality, so the brief was to create a bold, distinctive identity that empowered customers while remaining true to the belief that beauty comes from within.
Rather than designing a single static logo, I developed a flexible identity system that could adapt across multiple applications while celebrating individuality. The result is a confident, expressive brand that feels modern, welcoming and unmistakably Beautiful Betty.
The identity was rolled out across every customer touchpoint, including exterior signage, wayfinding, printed collateral, loyalty cards, brand literature, social media, marketing campaigns and a fully redesigned website, creating a cohesive brand experience both in-store and online.
Project completed as Design Director at Wonderstuff.
