Creative agency Drew London wanted a new brand identity that projected the brands personality and encapsulates its history. Drew’s routes tie back to when the business was founded, by Elleanor Moss, set up with encouragement from her inspiring father.
Sir Major Drew spent most of his time carving stamps, which is something that the large, bold letterform of the new brand captures. Dynamic angles and striking shapes of the icon vividly demonstrate Drew’s creative core, united with a confident font which is grounded and logical. The colours represent positivity, and adaptable patterns create versatility, allowing the brand to grow. It shouts Drew’s brand personality of intelligence, energy and inquisitiveness.
Project worked on as a Mid-Weight Designer at Drew London.